Monday, May 18, 2020

The Theory Of Plate Tectonics - 1487 Words

The theory of plate tectonics says the lithosphere is split into different plates that move around on top of the surface of the Earth. Though it is just a theory geologic time, ocean trenches, seafloor spreading, mountains, volcanoes, and earthquakes are all examples of evidence that support the theory of plate tectonics. Geologic time shows sediment patterns in different layers of the Earth. Geologic time is separated in three main periods called the Cenozoic Era, the Paleozoic Era, and the Mesozoic Era. These periods are determined based on the fossils found in each layer of sediment. Antarctica and India share many of the same fossils in sediment. This supports the theory of plate tectonics because it shows that at one point India and Antarctica were close enough to share similar living things like plants that later became fossilized. An ocean trench is a steep depression in the bottom of the ocean. Ocean trenches form when two oceanic plates meet and one sinks beneath the other o ne. Henry Hammond Hess’ hypothesis on seafloor spreading says the seafloor is made at ridges and destroyed at continents. To go further in depth, the sea floor is made when oceanic plates pull away from each other and magma rises up to create a new sea floor. Mountains when two plate boundaries collide with each other. This process can also be called orogeny. Mountains form at subduction zones and can form with two oceanic plates, two continental plates, and with one oceanic and continental.Show MoreRelatedThe Theory Of Plate Tectonics769 Words   |  4 PagesPlate Tectonics The theory of plate tectonics has been explored throughout history because of similarities in coastal boundaries and other evidence found such as fossil records, geometric fit, mountain episodes, the paleoclimate observed, information about the ocean floor, ancient magnetism, distribution of volcanoes and earthquakes and heat flow from the earths core. There were early theories from Wegner’s continental drift which lacked an explanation for the mechanism that drove the continentsRead MoreThe Theory Of Plate Tectonics1561 Words   |  7 PagesPlate tectonics is the theory that the Earth’s crust is divided into large and small plates that move slowly over time. The Earth’s lithosphere is made up eight major plates which include the Africa Plate, Antarctic Plate, Indo-Australian Plate, Australian Plate, Eurasian Plate, North American Plate, South American Plate, and the Pacific Plate. Earth also has dozens of smaller, minor plates (Plate Boundaries). Scientists used this theory to explain what is happening on Earth’s surface. The movementRead MoreThe Theory Of Plate Tectonics1049 Words   |  5 PagesThe Theory of Plate Tectonics. The Theory of Plate Tectonics states that the lithosphere is divided into dozens of plates float on the asthenosphere and the plates move by convection currents. The theory was proposed in 1912 by Alfred Wegener, a German scientist. I will be discussing the evidence on the theory how we are able to better understand it, along with how we are able to prove his theory more accurate with modern technology. I will also be discussing how natural things such as, mountainsRead MoreThe Theory Of Plate Tectonics917 Words   |  4 Pagesthe Earth. The theory of plate tectonics helps to explain how these changes happen. Plate tectonics is the scientific theory that describes the movement of Earth’s lithosphere which is the outer crust or Earth’s surface. The Theory of Plate tectonics states that the Earth’s crust is divided into many large and some smaller plates that move horizontal to each other. These plates move across the asthenosphere, which is a more pliable surface compared to the lithosphere (Kious). The theory is relativelyRead MoreTheories of Plate Tectonics1109 Words   |  4 PagesAccording to the theory of plate tectonics there is constant motion in the lithosphere which causes the many plates lying upon it to move relatively to one another due to convection currents. There are 3 boundaries where volcanic and seismic events, but not limited to, occur. The constructive plate boundary is where 2 plates, such as the North American plate and the Eurasian plate move apart causing sea-floor spreading and volcanic activity – when the less dense basaltic lava from the asthenosphereRead MorePlate Tectonics Theories Analysis Essay852 Words   |  4 PagesPlate Tectonics Theories Analysis Since the beginning of human kind there has been a cloud of wonder regarding the natural processes and patterns of our planet. Scientist interested in this field through out the years, have developed many different theories to how our planet geological features have come about. The most widely accepted theory in this field is that of plate tectonics. For those who do not know much about the theory of plate tectonics;Read MoreThe Theory Of Plate Tectonics And Continental Drift950 Words   |  4 PagesThe concept of plate tectonics is that the lithosphere, which is the higher layers of the Earth’s surface, is separated into a number of plates that float independently over the mantle and along the boundaries that initiate the development of new crust, the building of mountains, and the seismic movement that triggers earthquakes (Geosystems 340). Scientists have discovered that the landforms and geographic regions we know and live on today were formed when plate tectonics shift and create movementRead MoreVolcanic and Seismic Events as Proof of Plate Tectonic Theory2670 Words   |  11 Pagesevidence towards proving that plate tectonics theory is valid. A seismic event is the transient motion and release of kinetic energy caused by sudden failure of the earths crust, usually felt as shaking or tremors in the rock mass. Seismic events range in size from barely perceptible tremors to major earthquakes. Volcanic events occur when there is a release of magma, gas and ash from the Earth’s crust. The entire outer surface of the planet is divided into these plate formations with approximatelyRead MoreThe Theory Of Plate Tectonics And Earth s Crust Displacement1217 Words   |  5 Pagescompleted masterpiece due to this. Why is this? The most recent physical changes were caused by the theory of plate tectonics and earth’s crust displacement. Plate tectonics and its movement resulted in our continents drifting across the earth’s surface, and the creation of mountain belts, volcanoes, and the faults of today’s Earth. A German meteorologist and explorer Alfred Wegener put forth the theory of continental drift in the early 1900’s. Wegener pointed out that the earth’s continents lookedRead MoreTo what extent are volcanic landforms fundamental to our understanding of plate tectonics theory?1856 Words   |  8 Pageslandforms fundamental to our understanding of plate tectonics theory? (40) Plate tectonics theory is the scientific theory that describes the large-scale motion of the Earth’s lithosphere, which is broken up into tectonic plates. Volcanic landforms are undoubtedly very important in aiding our understanding of plate tectonic theory. However, there is other evidence that must be considered as well. Different types of volcanoes are created at plate margins due to the viscosity of the lava. The

Wednesday, May 6, 2020

Swot Analysis Of P G - 895 Words

The consumer products business is determined altogether by three essential demographic elements: population growth, household formation, and household income. These components are currently driving solid development in large portions of the organization’s developing markets including China and Russia. The GDPs of these economies are relied to develop rate later on. In China and Russia, PG is utilizing its portfolio of heading brands to draw in, form and grow a system of distributors. Presently its distributor system in China reaches at around 800 million individuals. In Russia, it now has an entry to 80% of the population. Therefore, with its extending distribution system, PG could tackle opportunities in these two nations to upgrade its market share and also balance out its top line development. PG is pursuing a clearly drafted development plan. According to its plans, the organization has reorganized its Asian operations into one central station from three. It is applying this model to different countries as well. Further, it intends to streamline its overall portfolio, by as much as 25% through 2012. And in the meantime, it is building production facilities in 18 developing nations throughout the following four years. Right now PG s products are utilized by 3.5 billion individuals around the world. This growth plans will increase Pg s span to an extra 1 billion of the world s 6.5 billion consumers by 2010. Thus pursuing a clearly drafted growth plans is likely toShow MoreRelatedSwot Analysis of PG1235 Words   |  5 PagesSWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty, health, fabric, snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown, environmental factors, etc which pose a threat to P and G’s progress. InternalRead MorePG Swot Analysis10435 Words   |  42 Pages having a brand with a leading market share is a key competitive advantage. A strong brand fosters consumer loyalty, which in turn creates the opportunity for additional market share growth and above-average pricing flexibility. One good example is PG’s Tide laundry detergent. Despite a selling price above that of many other brands and the entry of Wal-Mart stores Inc.’s private-label product, Tide continues to strengthen its No. 1 position in US laundry detergent sales. Market Share Advantage:Read MoreSwot Analysis Of P G s Gillette Brand1044 Words   |  5 Pagescustomer s needs and wants. Geographic Segments PG s Gillette brand is organised in five geographic regions: North America, Western Europe, Central Eastern Europe/Middle East/Africa(CEEMEA),Latin America and Asia, which is comprised of Japan, Greater China and ASEAN/Australia/India/Korea Through their innovative products Gillette always attract customers. They design product specially for particular region. Demographic Segments Gillette is a PG s world s leading male grooming brand, includingRead MoreThe Ceo Of Procter And Gamble812 Words   |  4 Pages1) Identify the CEO and characterize his leadership style. The CEO of Procter and Gamble is Alan G. Lafley. Mr. Lafley had recently retired from the company in 2009 after being CEO for 10 years. After only three years, PG’s new CEO Robert McDonald resigned because of declining sales and the complaints of investors. Thus, bringing back Alan Lafley to try and bring the company back to stability. 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In the beginning, they used to manufacture only soap and candles but as the time passed their growth in business was the remarkable effort. Procter and Gamble has become one of the biggest consumer goods company in the world. 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T h e m a r k e t i n g a n d e n v i r o n m e n t a l s t i m u l i e m e r g e f r o m c u l t u r a l , s o c i a l , p e r s o n a l a n d p s y c h o l o g i c a l f a c t o r s . T h e c u s t o m e r s j u d g e t h e d e a l s i n s e v e r a l w a y s . T h e r e p u t a

Trend in Entrepreneurship and Marketing

Question: Analys the entrepreneur traits and characteristics, recent trends in social entrepreneurship? Answer: Introduction Entrepreneurship refers to the willingness and ability to develop, organise and manage a business venture by being responsible for facing any risks and keeping it profitable (Aulet, 2013). Starting up a new business is an excellent example of Entrepreneurship however entrepreneurs are also found in already established organisations. Marketing refers to the set of activities that help creating a mutually beneficial relationship between sellers and consumers (Baines, et al., 2013). It can also be defined as a process that helps moving products and services from concept to consumer (Ferrell Hartline, 2012). Risk tasking, proactiveness and innovation are the three key dimensions of a entrepreneurial organisation while marketing orientation makes a firm concerned about the investments they have made on marketing activities and their human resource (Blythe, 2013). This report aims at analysing the significance of characteristics and traits approach in defining an entrepreneur and studying recent trends in social entrepreneurship. Analysis of Entrepreneur Traits and Characteristics Entrepreneurs are individuals who are not expected to find perfect combinations of competencies which can help achieving success; rather they are expected to find ways of creating competencies that can further help creating opportunities (Juana-Espinosa Susana, 2011). Entrepreneurs fit individual characteristics and competencies to facilitate innovation. There are three approaches that can help defining an entrepreneur namely; characteristics and traits approach, behavioural approach and a mixed approach. Characteristics and traits approach help defining an entrepreneur by studying their distinguishing basic characteristics or traits (Kumar, 2008). This approach at times is considered as a static and one-dimensional approach. Some of basic characteristics or traits of an entrepreneur are; Entrepreneurs strive for success and achievement which serves as a motivation for them for overcoming various obstacles. They aim at high goals and give their best to achieve those goals (Iversen, et al., 2008). As depicted in the case Dr. Sam Prince appears to be a goal oriented person, he had defined high goals and strives for success and achievements Entrepreneurs are risk takers they have the abilities to understand and manage risks (Burns, 2012). Prince was a risk taker he had the ability to indentify gaps in the market and take initiative to fill those gaps though he was aware they involved high risk. For example Prince wanted to take initiatives for improvement of Aboriginal health which is considered a very complex medical situation. Entrepreneurs are opportunity explorers, independent, ready to face uncertainty, ready for feedback. Perseverance, flexibility, high confidence and radiant energy are features that define them (Kumar, 2008). Prince has displayed all these characteristics since the time he started his restaurant chain Zambrero Fresh Max Grill at the age of 21. Entrepreneurs can be defined as excellent planners, motivators, stress takers, initiative and responsive, quick learners who live for innovation. They greatly value integrity and reliability and are recognised for their unique creativity (Kumar, 2008). Price in through all his activities whether it be in profitable ventures or aid organisations have displayed these characters. Steve Jobs of Apple Computers is an excellent example of an entrepreneur who through his unique characters has redefined the limits if growth an organisation can achieve. Recent Trends in Social Entrepreneurship Social Entrepreneurship is a technique that implies proven business practices to find adequate solutions for social issues (Praszkier Nowak, 2011). They aim at identifying and solving social problems on a very large scale with a global perspective. As business entrepreneurs are recognised for bringing much needed changes and transforming the whole industry social entrepreneurs are seen as a change agent for society. They possess the potential to identify opportunities missed by others that help improving systems, they can create and disseminate new approaches and develop sustainable solutions that help creating social value (Bornstein Davis, 2010). In case of Zambrero case study Dr. Sam Price displays the characteristics of a social entrepreneur wherein he is not only concerned about making profit from his restaurant Zambrero but is equally concerned by giving the society back. His initiates like plate for plate and One Disease at a Time are some of the examples of the initiates Prince takes to serve the society. Price does the work of 100 men and helps improving 1000 lives though his innovative business, medical and aid projects. Social Entrepreneurs plays a significant role in leading change within organisations (Gunn Durkin, 2010). They understand the value of giving back to the society. They know that in order to make a real impact on the society the change must come from within the organisations. Prince being a social entrepreneur knew that in order to make aid organisations successful they must be run with the same rigour as one runs a business. This movement is really important and effective as giving back is the only means by which real social issues could be solved (Kumar, 2008). Without being a part of it and feeling the pain no one can understand what underpriliged people face each day in their lives. As depicted in the case study the Prince saw the same look in eyes of people he helped to that of his patients present in emergency departments in hospitals. Current trend 1: Commerce Commerce today is gaining popularity worldwide as an effective means of combating poverty (Dutiee, 2014). Consumerism is being used by numerous social start-ups to raise funds, create fair job opportunities and improve the lives of poor and underprivileged people. High emphasize is given to developing ethical organisations with transparent and ethical supply chains, fair wages, organic, mindful manufacturing and recyclable material. This trend illustrates social entrepreneurship as it uses innovation to improve lives and solve problems of the society. For example, companies like Zappos, Roozt, Blissmobox etc are some of the major players of the ethical marketplace which is supported by commerce. This new trend has been very effective and is attracting numerous social entrepreneurs who are aggressively replying on commerce to create a sustainable social impact. Current trend 2: Crowdfunding Social entrepreneurs are increasing preferring crowdfunding as a means of generating funds for their start-ups(Bornstein Davis, 2010). Kickstarter and Indiegogo are some crowdfunding sites that have done really well in their endeavours to help social entrepreneurs arrange funds. This new trend enables social enterprises to remain ethical and work with enough flexibility. This trend is highly effective as it provide social enterprises an opportunity to perform work in their ways. Thus, biggest advantage of using crowdfunding is gaining access to unrestricted funds. Current trend 3: Visual Marketing Marketing is at the heart of all businesses and is essential for achieving desired goals. Visual marketing has recently witnessed high engagement owing to advancement in mobile devices which are equipped with high-tech cameras and apps that facilitate uploading image on the go (Dutiee, 2014). Due to a rise in demand for visual content popular social networking sites like Twitter, LinkedIn and Facebook have offered greatly advanced features that support images. Social enterprises make use of this rise in demand for visual content to raise funds that is then used for charity purpose. Applications like Instagram, Youtube and Vine are being used by social entrepreneurs and ethical organisation to show people the way they are making a difference. This act performed by organisations greatly helps influencing consuming buying behaviour and thus has proven to an effective new trend that illustrates social entrepreneurship. Conclusion Social entrepreneurs are focusing on solving worlds problems by doing things differently and satisfying their appetite for experimentation. They are offering a helping hand to shape the society in a way that it actually becomes a beautiful place to live. With new current trends happening in the world of social entrepreneurs they are feeling highly motivated to serve the society while achieving growth. Social entrepreneurs display similar characteristics or traits as those displayed by business entrepreneurs however their intuition to give back to the society make them real heroes. Individuals like Dr Sam Prince act as role model for those who have an appetite for experimentation and innovation but are restraining themselves as they are not aware of their true capabilities. References Aulet, B., (2013) Disciplined Entrepreneurship: 24 Steps to a Successful Startup. New Jersey: John Wiley Sons. Baines, P., Fill, C. Page, K., (2013) Essentials of Marketing. Oxford: Oxford University Press. Blythe, J., (2013) Principles and Practice of Marketing. London: Sage. Bornstein, D. Davis, S., (2010) Social Entrepreneurship: What Everyone Needs to Know. Oxford: Oxford University Press. Burns, P., (2012) Corporate Entrepreneurship: Innovation and Strategy in Large Organizations. Hampshire: Palgrave Macmillan. Dutiee, (2014) 7 Social Good Trends For Entrepreneurs To Ride On In 2014. [Online] Available at: https://www.dutiee.com/7-social-good-trends-for-entrepreneurs-to-ride-on-in-2014 [Accessed 2015]. Ferrell, O. C. Hartline, M., (2012) Marketing strategy. New York: Cengage Learning. Gunn, R. Durkin, C., (2010) Social Entrepreneurship: A Skills Approach. Bristol: Policy Press. Iversen, J., Jrgensen, R. Malchow-Mller, N., (2008) Defining and Measuring Entrepreneurship. Hanover: Now Publishers Inc. Juana-Espinosa, d. Susana, (2011) Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information: Creating Synergy between Competency Models and Information. Hershey: IGI Global. Kumar, S. A., (2008) Small Business and Entrepreneurship. New Delhi: I. K. International Pvt Ltd. Praszkier, R. Nowak, A., (2011) Social Entrepreneurship: Theory and Practice. Cambridge: Cambridge University Press.